Integrated Media Strategist

  • Full Time
  • Anywhere

The Role: Integrated Media Strategist

The Facts: The Johnson Group helps brands slay the giants that stand in the way of their success by blending fresh ideas with proprietary direct response tools to forge deeper brand connections and more profitable conversions. We provide full-funnel marketing and advertising from brand positioning, research, data science and full-stack development to video/photo content, and strategy and creative.

The Gist: If you are looking for a team instead of a holding company and you dream about the perfect blend of collaboration and autonomy, keep reading. The Johnson Group is a place where every person is truly a part of building what the future of the agency looks like. Everyone is empowered to Dig for Big. This means we are looking for big skills, big outside-the-box thinking, and big passion.

The Summary: As Integrated Media Strategist, you will own all traditional media efforts and collaborate with the digital media team on programmatic media efforts to drive results for our clients. You will work closely with the other media partners and staff to craft a unified approach to media and position The Johnson Group as the leader in paid media for industries such as talent acquisition advertising, QSR, CPG, and healthcare. At the Johnson Group, you will work directly with our in-house design/dev/production teams and are encouraged to explore new and experimental ads, targeting, and networks. We are looking for a self-motivated, data-driven individual who thrives in a competitive environment to help grow our book of high-profile clients. This position is open to remote working.

The Responsibilities: Keep reading for specific job functions in agency leadership, media departmental leadership, and account leadership.

Agency and Account Leadership

  • Make recommendations and propose solutions to meet goals and affect future planning
  • Maintain in-depth knowledge of all clients for which traditional media is recommended
  • Oversee and negotiate all long-term media vendor contracts (e.g., Nielsen, Telmar, SRDS, etc.)
  • Act as primary planning/buying contact for outside agency partners
  • Keep abreast of the media landscape and communicate shifts/changes/opportunities to the appropriate agency team members
  • Assist with and help lead new business efforts
  • Collaborate with all media department leads to formulate cohesive full-funnel media teams for all accounts and ensure that the right agency resources are in place to develop client campaigns across all media channels
  • Serve as a point of escalation for client and vendor issues
  • Craft and/or approve agency POVs and recommendations for vendor proposals
  • Attend client status meetings and communicate relevant information to the buying/planning teams
  • Manage or oversee the management of the flowcharts for those clients where traditional is the primary medium

Media Leadership

  • Foster team members’ growth by advocating for them within the agency and providing them new opportunities to expand their skill sets
  • Guide media evaluations to ensure appropriate values are applied to all elements
  • Manage the deadlines, workflow, and quality control of the traditional media department
  • Provide quality control for all deliverables flowing out of the traditional media team (e.g., flowcharts, billing memos, plans, decks)
  • Recommend or approve daypart mixes for all traditional accounts based on budgets, goals, and demos (all accounts)
  • Develop or approve CPMs for TV, Radio, and Cable for all accounts (traditional media)
  • Approve CPMs for accounts where they are not the lead planner for traditional media
  • Present media plans both internally and externally to clients using an effective storytelling approach
  • Ensure post buy analysis is completed for all broadcast accounts
  • Input or approve SBMS goals for buyers
  • Provide regular feedback and annual reviews to all team members
  • Review client media performance to assess and evaluate the effectiveness of the strategy and optimizations necessary to meet program goals

The Requirements:

  • 6-10+ years of traditional media planning and buying experience
  • Minimum of 3 years of agency experience
  • Minimum of 2 years of management experience (Supervisor, Associate Director, or higher) strongly preferred
  • Various industry vertical experience preferred – QSR buying experience is a must
  • Track record of new business development wins
  • Experience managing a fully remote team is a plus
  • Excellent communication and negotiation skills, both written and oral
  • Bridging digital and traditional media teams into a single media department
  • Direct experience managing campaigns or observing direct response performance with a handful of the following digital media channels: digital display, paid search, Facebook/Instagram, connected TV, video, digital audio, native ads
  • Experience with the following platforms/resources: Strata, SQAD, Telmar, Nielsen, G-Suite
  • Experience with web analytics (preferably Google Analytics)
  • Solid understanding of paid digital media (fully versed and able to present a strategy and flow-plan for digital media)
  • Excellent understanding of TV media strategy / planning principles (these are mandatory)
  • Excellent understanding of all planning and buying processes
  • Social media and tech savvy (i.e. Facebook, Instagram, LinkedIn, Twitter)

The Benefits:

  • Optional hybrid work environment for locals in our beautifully renovated downtown office (with paid parking) OR remote work environment for non-locals
  • 100% employer paid health, dental, and vision insurance for employee AND two family members. (Oh yes, you read that right. 100%. Employer. Paid.)
  • 401k with company match
  • PTO, sick days, and paid holidays
  • Wellness stipend
  • Professional development opportunities
  • Company-wide social events like an annual lake day, team specific retreats, and more
  • Summer Fridays

The Awards: The Johnson Group has been nationally recognized by the major industry awards and publications including Adweek, Ad Age, Communication Arts, Archive, ONE SHOW, EFFIES, ADDYS, and OBIES.