Paid Media Manager (Programmatic/Social)

  • Full Time
  • Anywhere

The Johnson Group is looking for an experienced Paid Media Manager to join our team. As a Paid Media Manager you will own online marketing campaigns and help drive results for our clients. You will drive performance through daily team and account management, optimization, and strategy. You will work closely with the Directors and Account Executives to report, relay trends, provide insights, and strategies, and implement optimizations. Our elite team of digital marketers is challenged to be on the leading edge of the industry. At the Johnson Group, you can work directly with our in-house design/dev/production teams and are encouraged to explore new and experimental ads, targeting, and networks. We are looking for a self-motivated, data-driven individual who thrives in a competitive environment to help grow our book of high-profile clients. This position is open to remote.

Our Mission

Johnson Group provides Dig for Big attitude and full-funnel CRO to help our clients: Slay Giants.

Our Culture

Dig For Big and Celebrate Every Win.

We Are Guided By These Core Values

1. Dig for Big
2. Invest in Yes
3. Be Impressive
4. Celebrate Every Win
5. Have Fun

We Are Positively Charged and Move At High Velocity.
We Are Highly Adaptive and Agile.
We Are Data-Driven Story Tellers.

Job Responsibilities:

  • Serve as a paid Social Media subject matter expert
  • Formulate paid digital media strategy and ensure that recommendations and decisions are consistent with client objectives
  • Develop integrated digital marketing strategies in collaboration with other departments and client teams
  • Ensure accurate implementation and lead ongoing optimizations of digital media activity
  • Lead paid social (Meta/TikTok/LinkedIn) and programmatic campaign updates at regular client meetings, and status calls, and present potential areas of growth
  • Work with vendors and agency partners
  • Research new and emerging trends within our client’s industries

Skills and Experience:

  • 3+ years of experience working with paid media advertising in an agency environment
  • B2B and direct-to-consumer social and programmatic media experience, with an emphasis in direct response campaigns
  • Deep understanding of paid social (Meta/TikTok/LinkedIn) and programmatic marketing tactics and experience with media buys
  • In-depth knowledge of social and programmatic media platforms and how to define and reach a target audience
  • Ability to multitask and meet deadlines in a fast-paced environment
  • Experience in Google Analytics, Google Tag Manager, Facebook Analytics, and marketing attribution models, Trade Desk
  • Strong skills in MS Excel, Google Suite/Apps, and various third-party tools for research, testing, and reporting at scale
  • Client-facing experience – in-person presentations and video conferencing
  • Ability to independently activate, manage, and optimize campaign