ROAS. The simple reason 52% of CPG video impressions are now from CTV.

Little Debbie® has over 70 products that make up their snack cake brand portfolio. By combining highly targeted, segmented CTV campaigns with product-specific and cost-effective creative, Little Debbie spends with precision to generate ROAS across key product lines.

52% of CPG video impressions are now from CTV

CTV allows highly targeted, segmented campaigns

CTV is creative production is iterative & cost-effective

Ads placed with precision deliver remarkable ROAS