Northwest Lineman College

Challenge

Northwest Lineman College trains thousands of linemen each year at its campuses across the country and on-site at businesses nationwide. NLC’S parent company has the largest skilled labor force in North America, including electric, telecommunications, and natural gas technician workers. However, there is a growing shortage of skilled laborers in these positions due to a large wave of retirement, lack of trained replacements, and double-digit job growth in


these industries.

Our challenge was to help Northwest Lineman College expand and fill their classes at their campuses

across the county.

Strategy

Using Facebook & YouTube demographic targeting in conjunction with a consumer development index, we were able to find the markets with the highest concentration of blue-collar jobs available for people within our target age range and drive qualified leads to our newly redesigned website to
facilitate

online conversion.