Chattanooga, TN (May 17, 2022) – Founded more than 25 years ago in Chattanooga, Tenn., the award-winning marketing, advertising and creative agency, The Johnson Group, announces the addition of Teresa Caro as president. Caro brings three decades of global experience to the firm and will lead the acceleration of the firm’s success in digital innovation. Caro is an expert growth driver and proven leader who has delivered results for multiple companies on the cusp of transformation.
“Here at The Johnson Group, we work in concert with clients to deliver results that integrate data, analytics and our proprietary tools to craft effective marketing campaigns,” said Joe Johnson, Chief Executive Officer, The Johnson Group. “Teresa brings a fresh perspective, incredible leadership and bold thinking to ensure we continue to stay ahead digitally and creatively.”
Caro will guide and motivate new thinking and cutting-edge brand marketing with The Johnson Group team. As an experienced thought leader, Caro plans to build on The Johnson Group’s culture of collaboration to develop employee leaders who deliver exceptional client service and forward-looking creative campaigns.
“My entire career has led me to this inflection point,” said Teresa Caro, President, The Johnson Group. “I’ve taken well-established brands and have been that trend-spotter to help them achieve growth targets while keeping who they are at the core. And at the core, The Johnson Group is a receptive and tenacious team. We are ready to roll up our sleeves together to do the work and excel for this agency.”
With an astute marketing background, Caro leads agency transformation by first understanding what makes each firm uniquely successful for clients and defining what that means for the company now and into the future. As the leader of The Johnson Group, Caro will leverage the team’s strengths in data, digital and creative to forge a path forward.
About The Johnson Group
Established in Chattanooga, Tenn., in 1996, The Johnson Group is a full-service marketing and advertising agency specializing in “Giant Slaying.” The Johnson Group helps brands slay the giants that stand in the way of their success by blending fresh ideas with proprietary direct response tools to forge deeper brand connections and more profitable conversions. The firm has been nationally recognized by the major industry awards and publications including Adweek, Ad Age, Communication Arts, Archive, ONE SHOW, EFFIES, ADDYS and OBIES.