Advertising.
Marketing.
Giant Slaying.
We slay business problems for ambitious brands.
Little Debbie What’s your favorite fluffy, little, sweet thing?
The key to reaching niche audiences in the oversaturated snack-cake market? Culturally relevant content. And for Hispanic audiences, Abuela proved as irresistible as her favorite little snack cakes, giving Hispanic moms permission to bring Little Debbie home to their families.
Erlanger Health System What is a patient?
Hospital ads are, well, all about hospitals. What they’ve done. What awards they’ve won. And what kind of cutting-edge procedures they can perform. But, lost in all of that noise is who they’re actually doing it for. So, we flipped the script on typical hospital ads and put the focus where it belongs—on the patients themselves.
Sunbelt Bakery Granola Bars Back-to-school means snack-to-school for moms.
Sunbelt Bakery has shaken up the rather boring granola bar category by adding flavors no other brand has dared dream of. So, to help get the word out, we targeted the busy back-to-school season and rebranded it Snack-to-School, launching a colorful animated spot to make moms and kids aware of the changed flavor reality.
Rugged Road Ultra-light, Performance Coolers Lighter than a Yeti? Lighter than a goat?
We were asked to help launch the first lightweight, high-performance cooler online. In a category dominated by a few big brands like Yeti and RTIC, we knew we had to do something totally different to get people to truly understand just how amazingly light a Rugged Road Ultra-light, Performance Cooler could be. So, we created a series of fun online tests not only against the competition, but against totally random things, giving people not just the facts, but a hearty laugh as well.
Trianon Tequila How can you tell the true taste of tequila?
Seems like every celebrity has their own tequila brand these days. But, Trianon had something they don’t, tradition and craftsmanship. So, we leaned into the proud history of true Jalisco tequila making and discovered an authentic taste test that master tequila makers have been using for centuries to determine the true taste of premium tequila—a test we brought to bars and dubbed the Trianon Rub.
Krystal Launching a Southern take on a philly favorite.
Southern fast-food chain Krystal asked us to help them launch their Philly Cheese, a no holds-barred take on the Philly Cheese Steak. But instead of paying homage to Philadelphia's most iconic export, we made the launch an irreverent occasion to show The City of Brotherly Love that down South we do things our own (very tasty) way.