We have the weapons to
slay your giants.

The Johnson Group provides full-funnel marketing and advertising from brand positioning, research, data science and full-stack development to video/photo content, and EFFIE-winning strategy and creative.

Market research

Complete in-house research capabilities, including focus group facilities, trained moderators, customer intercept teams, usability testing, and robust analytics teams provide you with thorough and timely market tested ideas to move your brand forward.

Brand Positioning

A well-proven, collaborative process that focuses on defining your brand’s concise Meaningful Difference – the difference that drives decisions throughout every aspect of your organization.

Data Science

Our data scientists build custom dashboards, predictive modeling, and attribution modeling so that your brand is continuously optimized against your conversion goals throughout the entire sales funnel.

Creative

Recognized YOY by Adweek, Ad Age, Communication Arts, Archive, ONE SHOW, EFFIES, ADDYS, OBIES and our clients for the kind of compelling creativity that gets customers to choose your brand.

Content Lab

Our staff videographers, editors and photographers provide you thumb-stopping, conversion-driving content that’s both time and cost efficient.

Web

Our in-house, full-stack development team, UX designers, conversion rate optimization and SEO specialists build your site to rank organically and make it easy for your visitors to convert.

Precision Optimization

Our conversion rate optimization (CRO) specialists use the latest tools and analytics to continuously identify and improve conversion-friction areas on your website.

Media

We combine data and creativity to model and optimize multi-platform media plans, incorporating unique, alternative mediums when appropriate, to exceed your conversion goals.

Search Engine Marketing

As Google Premier Partners with SEM specialists that have each completed the Google 5pecialist Challenge, you have access to unique beta tests and a team obsessed with delivering your conversion goals.

Social Media

Our proprietary audit process, access to beta tests and the latest posting formats combined with continuous tracking, analyzing and testing, provide your brand with paid and organic posts that are proven to efficiently convert against your goals.

Alternative & Experiential Media & Events

Parking meters, nodding-donkey oil pumps, decaled money – if we have to invent new media channels to suit your brand personality, we do it. We also create conversion-driving events your consumers won’t forget, such as the world’s largest ice cream tasting, Snow Day in Miami and a rural market UFO tour.

What's new?

Teresa Caro

The Johnson Group welcomes Teresa Caro as President

Fresh leadership to guide future innovation and engagement

Read More

Proudly Headquartered in Chattanooga, TN

Gig city

The Nation’s first GIG city with 10 GIG fiber optic high-speed internet.

Best places to live

#55 out of 125 top cities to live in America according to U.S. News.

Best places to live

Two time winner of Outside Magazine’s Best Towns ever competition

Samuel L. Jackson

Samuel L. Jackson was born here. 'nuff said.

“It’s like the love child of Nashville and Silicon Valley.”
– Outside Magazine

Affiliations

Four A's Facebook Marketing Partner
Better Business Bureau accredited business

Recognition

One Show
Emmy award winner
American advertising awards
Communication Arts
Effie
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