Sunbelt Bakery Granola Bars

Challenge

Sunbelt Bakery Granola Bars compete in a category that is crowded with long-standing national brands as well as a bevy of new brand introductions.

The fight for shelf space and differentiation is continuous.

Our challenge was to help re-position the brand and grow market share.

Strategy

Sunbelt Bakery’s brand team and Johnson Group developed the positioning of “Bakery Fresh Taste. No Preservatives.” The positioning included the differentiator that Sunbelt Bakery Granola Bars are delivered to your neighborhood every week.