50% increase in fast-casual catering sales.
Salsarita’s Fresh Mexican Grill
Challenge
A fast-casual Mexican restaurant with locations in 18 states, Salsarita’s is a regional brand competing against the large national QSR and fast-casual brands that have much greater store penetration and much larger ad budgets.
Our challenge was to position Salsarita’s and grow both in-store and catering sales.
Strategy
Salsarita’s brand team and Johnson Group developed the positioning of “Wildly Addictive Mexican Flavor”. The flavor position was delivered through social media geotargeted for each location.
Wildly Addictive Mexican Flavor
We created a series of social campaigns that paired Salsarita’s brand and promotional messages with irresistible food photography.
PROMOTIONAL FLAVOR
We focused on popular, specialty salsas to drive store traffic through social media and in-store POP.
CATERING
Focusing on taste and ease we doubled YOY catering sales.
