Chattanooga Zoo

Challenge

The Chattanooga Zoo has been expanding into a full-fledged, regional family attraction for years, adding a wide range of diverse animal exhibits. Now, they faced the challenge of announcing their biggest animal exhibit yet. Giraffes.

Strategy

The arrival of Giraffes at the Chattanooga Zoo needed to be more than an announcement of a new animal. There have been many new animal announcements in recent years. This was something bigger. Literally. The giraffes initiated the zoo’s largest expansion in 20 years and entry into the elite level of zoos across the nation. In short: Big News.