The Democratization of Wireless Phones
How Cricket Wireless partnered with Johnson Group to lead the dramatic change in communication culture by being the first brand to bring wireless phones to the masses.
The iconic, comfortable, green couch was always featured outside to reinforce that Cricket
was not a cordless phone, but a real wireless phone.
It started with two blue-collar workers, one admittedly with bad credit (a market ignored by all other brands), talking about how simple it is to own Cricket.
The Cricket Couch became a well-recognized icon and placed in venues and
events across the country.
The Cricket brand met the market where they lived, worked, and played.
We negotiated and bought the parking meters for a day in the inner cities where we launched the brand.
We advertised on the bus routes where our market lived.
We sponsored and refurbished venues in the investment zones of our markets.
Cricket offered the first “phone in a box” concept.
Cricket in Pop Culture
Invented the concept of
“cut the cord.”
“Cricket is the POLICE.” Cricket was believed to be owned by the police to track the drug trade.
Cricket was the first
The Cricket Couch was frequently stolen and displayed at fraternity houses and parties.
Johnson Group helped Cricket launch their brand and a cultural movement
in 42 markets across the U.S.