LAUNCHING THE REVOLUTION IN DIGITAL HEALTHCARE MARKETING
NEW HIPAA COMPLIANT TRACKING IS A GAME CHANGER IN DIGITAL PATIENT ACQUISITION & ROI
In today’s healthcare market it is more critical than ever to prove ROI on every marketing dollar while also being HIPAA Compliant. That’s what the Erlanger and Johnson Group team accomplished across key service lines.
Through the development and application of the PAT™ (Patient Anonymized Tracking) platform, Erlanger and Johnson Group were able to pinpoint the ideal target audiences and geos and forecast patient visits, procedures and ROI.
Our 360° Patient Acquisition Strategy tracked every asset and touch point and continuously optimized the campaign.
Best-in-Class digital tools
Terri™ SaaS Platform
Auto generates thousands of Google AMP landing pages for industry-leading speed and optimization down to the asset level.
ISAC™
Multi-touch attribution model optimizes each media platform to final conversion.
Petri Dish™ Full-Funnel CRO
Ensures you continuously have the highest performing creative assets.
Custom Analytics Dashboard
Complete, granular results at your fingertips.
Patient Anonymized Tracking (PAT™)
HIPAA compliant, Patient Anonymized Tracking that allows you industry-leading analytics and optimization.
Campaign Assets
Is your bladder trigger happy?
Life Force Air
TREATING THE
RUSTIEST
JOINTS
Save your brain
How it all works
Results
For each campaign, ROI, patient volumes, and patient procedures exceeded forecasts. The urology campaign, specifically, set new procedure records.
