INTEGRATED MEDIA
HOSPITALS & MOTORSPORTS HAVE
MORE IN COMMON THAN YOU THINK

Like Yamaha, ERLANGER HEALTH SYSTEM MUST:

  • Market multiple service lines (products)
  • Precisely identify and target the prospect most likely to purchase each
  • Drive them to a retail location to purchase
  • Prove ROAS
  • Keep them loyal

creating the FIRST hipAa compliant 360º PATIENT ACQUISITION PLATFORM to prove ROI

It is more critical than ever to prove ROI on every marketing dollar in today’s market. But it’s even more challenging in healthcare where you also have to be HIPAA Compliant.

Through the development and application of the PAT™ (Patient Anonymized Tracking) platform, Erlanger and The Johnson Group were able to pinpoint the ideal target audiences and geos and forecast patient visits, procedures and ROI across key service lines.

Patient Anonymized Tracking (PAT™)

HIPAA compliant, Patient Anonymized Tracking that allows 360º tracking on every asset and touch point while continuously optimizing campaigns.

Hipaa Compliant

Best-in-Class digital tools

(Roll over each tool below for details.)
Saas icon

Terri™ SaaS Platform

Auto generates thousands of Google AMP landing pages for industry-leading speed and optimization down to the asset level.

ISAC icon

ISAC™

Multi-touch attribution model optimizes each media platform to final conversion.

CRO icon

Petri Dish™ Full-Funnel CRO

Ensures you continuously have the highest performing creative assets.

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Custom Analytics Dashboard

Complete, granular results at your fingertips.

Full-Funnel, CRO Media

Each Campaign’s ROAS was tracked daily and precision-optimized to the highest performing DMAs, media platforms, and creative assets.

Campaign Assets

Is your
bladder
trigger
happy?

Life
Force
Air

Click to play video

TREATING THE
RUSTIEST
JOINTS

Save
your
brain

Campaign Extensions

Helicopter billboard Archer billboard Kidneys billboard Indoor banner
Inside of hospital Print ads

Results

For each campaign, ROI, patient volumes, and patient procedures exceeded forecasts. The urology campaign, specifically, set new procedure records.

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