INTEGRATED MEDIA
HOSPITALS & MOTORSPORTS HAVE
MORE IN COMMON THAN YOU THINK
Like Yamaha, ERLANGER HEALTH SYSTEM MUST:
- Market multiple service lines (products)
- Precisely identify and target the prospect most likely to purchase each
- Drive them to a retail location to purchase
- Prove ROAS
- Keep them loyal
creating the FIRST hipAa compliant 360º PATIENT ACQUISITION PLATFORM to prove ROI
It is more critical than ever to prove ROI on every marketing dollar in today’s market. But it’s even more challenging in healthcare where you also have to be HIPAA Compliant.
Through the development and application of the PAT™ (Patient Anonymized Tracking) platform, Erlanger and The Johnson Group were able to pinpoint the ideal target audiences and geos and forecast patient visits, procedures and ROI across key service lines.
Patient Anonymized Tracking (PAT™)
HIPAA compliant, Patient Anonymized Tracking that allows 360º tracking on every asset and touch point while continuously optimizing campaigns.
Best-in-Class digital tools
Terri™ SaaS Platform
Auto generates thousands of Google AMP landing pages for industry-leading speed and optimization down to the asset level.
ISAC™
Multi-touch attribution model optimizes each media platform to final conversion.
Petri Dish™ Full-Funnel CRO
Ensures you continuously have the highest performing creative assets.
Custom Analytics Dashboard
Complete, granular results at your fingertips.
Full-Funnel, CRO Media
Each Campaign’s ROAS was tracked daily and precision-optimized to the highest performing DMAs, media platforms, and creative assets.
Campaign Assets
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Campaign Extensions
Results
For each campaign, ROI, patient volumes, and patient procedures exceeded forecasts. The urology campaign, specifically, set new procedure records.