Analytics

Job Type: Full Time

Summary
The Johnson Group provides full-funnel, marketing, and advertising from brand positioning, research, data science, and full-stack development to video/photo content and EFFIE-winning strategy and creative. All under one roof. Headquartered in Chattanooga, TN, we are looking to add a Conversion Rate Optimization (CRO) Specialist who digs for big – the kind of big ideas that slay giants. At The Johnson Group, we specialize in teaming up with brands that the Giants are outspending in their categories to launch smart, unexpected ideas that stand out in the marketplace and beat the odds. After all, nothing tastes better than a Giant competitor’s lunch. Our Weapons: Make no mistake; marketing is war. (Why do you think they call them ‘campaigns’?) So we stockpile weapons that lock in on the optimal strategy, deliver the most relevant messages to the right places, and then measure our successes, battle after battle.

What a Conversion Optimization Rate (CRO) Specialist at The Johnson Group does:

• Understands each clients’ advertising goals and develops a funnel to track those goals
• Applies data to each level of the conversion funnel to quantify results for clients
• Works with internal dev team to implement and set-up conversion tracking code and pixels
• Recommends optimizations for landing pages, calls-to-action, and lead-generation forms
• Utilizes heat-mapping and sessions recordings to understand users’ website behavior
• Organizes and distributes tracking details internally for new campaign launches

What we are looking for:

• Someone with 1+ years of marketing experience – this is not an entry-level position.
• Someone who understands how to build, analyze, and optimize conversion funnels
• Someone who has strong abilities in setting up / using Google Analytics and Tag Manager
• Someone who can think analytically and can use data to drive optimization decisions
• Bonus points: Prior agency experience and/or experience working in PowerBI

What we have to offer:

• Competitive salary, 401k with agency match, flexible vacation/holiday days
• Company-paid healthcare, dental, vision, and life insurance options
• Incredible company office and complimentary parking in downtown Chattanooga
• The chance to work on and influence both local and national advertising campaigns
• An incredible team of advertising and business strategists to help you develop your career
• Remote possible