The Role: Google Business Profile (GBP) Optimization Specialist
Employment: Start Freelance with possibility to go FT
Must be eligible to work in the USA and located in one of the following states: TN, GA, AL, FL, NC, SC, NV, NH, TX, MN, VA, IL
The Facts: Johnson Group helps brands slay the giants that stand in the way of their success by blending fresh ideas with proprietary direct response tools to forge deeper brand connections and more profitable conversions. We provide full-funnel marketing and advertising from brand positioning, research, data science and full-stack development to video/photo content, and strategy and creative.
The Gist: If you are looking for a team instead of a holding company and you dream about the perfect blend of collaboration and autonomy, keep reading. Johnson Group is a place where every person is truly a part of building what the future of the agency looks like. Everyone is empowered to Dig for Big. This means we are looking for big skills, big outside-the-box thinking, and big passion for mastering the details that drive client success.
The Summary: We are looking for a highly articulate, data-driven, and exceptionally organized individual to join our team as a Google Business Profile (GBP) Optimization Specialist. This role requires obsessive attention to detail, the ability to manage complex multi-location digital presences with precision, and strong communication skills. The ideal candidate will have 3+ years of dedicated experience in local SEO and GBP management, with mandatory hands-on expertise in enterprise platforms like Soci and Yext, and deep proficiency in Google Analytics 4 and Google Search Console. This Specialist will work closely with Account Managers and the Director of Digital Strategy to execute and report on local search campaigns that drive measurable results for our clients. A forward-thinking understanding of Generative Engine Optimization (GEO) and the role of AI in local search is a strong differentiator for this role.
The Responsibilities:
GBP & Local Listings Management: Develop and execute comprehensive GBP optimization strategies for multi-location clients to enhance local search rankings and online visibility. Manage all aspects of client profiles — including NAP consistency, business descriptions, categories, services, attributes, photos, and videos — and conduct regular audits to ensure every listing is complete, accurate, and performing at its best. Manage and respond to customer reviews and Q&A content in a timely and professional manner to foster a strong online reputation.
Platform Expertise:
– Soci & Yext (Required): Utilize Soci and Yext to efficiently manage listings, reviews, and local content across large portfolios of profiles. Hands-on experience with both platforms is a mandatory requirement for this position.
– Google Analytics 4 & Search Console (Required): Deep proficiency in GA4 and Search Console for performance tracking, query analysis, and conversion reporting is required.
– Marqii (Preferred): Prior experience with this hospitality-focused listings and menu management platform is a significant bonus.
Performance Analysis & Reporting: Monitor and analyze key performance metrics, providing regular reports on performance, insights, and strategic recommendations. Proactively identify and flag pacing or performance concerns for review with the broader strategy team. Develop and present case studies and performance reports that clearly demonstrate the value and ROI of GBP optimization efforts.
Strategy & Innovation: Stay current with the latest trends and updates in local SEO, Google algorithm changes, and the evolving digital search landscape. Develop a strong working understanding of Generative Engine Optimization (GEO) and how to position local content for visibility in AI-driven search results such as Google’s AI Overviews. Contribute to the agency’s thought leadership and internal best practices in this space.
Qualifications:
3+ years of dedicated experience in local SEO and Google Business Profile management is a necessary requirement for this role. Verifiable, hands-on experience with both Soci and Yext is mandatory — candidates without this experience will not be considered. Deep proficiency in Google Analytics 4 (GA4) and Google Search Console is required. A college degree in Marketing, Advertising, Communications, Business, or a related field is preferred. Exceptional organizational and time-management skills, with a proven ability to manage multiple complex projects simultaneously and accurately. Strong analytical skills and the ability to translate data into actionable, evidence-based recommendations. A proactive, team-oriented attitude and a genuine passion for mastering the details of local search.
The Full-Time Benefits:
– Flexibility to work from home with optional hybrid work environment for locals in our beautifully renovated downtown office (with paid parking)
– 100% employer-paid health, dental, and vision insurance for employee AND two family members. (Oh yes, you read that right. 100%. Employer. Paid.)
– 401k with company match
– PTO, sick days, and paid holidays
– Wellness stipend
– Professional development opportunities
– Company-wide social events like an annual lake day, team-specific retreats, and more
– Summer Fridays