Media Director

  • Full Time
  • Anywhere

Summary
The Johnson Group provides full-funnel, marketing, and advertising from brand positioning, research, data science, and full-stack development to video/photo content and EFFIE-winning strategy and creativity. All under one roof. Headquartered in Chattanooga, TN, we are looking to add an Experienced Media Director who digs for big – the kind of big ideas that slay giants. At The Johnson Group, we specialize in teaming up with brands that the Giants are outspending in their categories to launch smart, unexpected ideas that stand out in the marketplace and beat the odds. After all, nothing tastes better than a Giant competitor’s lunch. Our Weapons: Make no mistake; marketing is war. (Why do you think they call them ‘campaigns’?) So we stockpile weapons that lock in on the optimal strategy, deliver the most relevant messages to the right places, and then measure our successes, battle after battle.

As Media Director, you will own all traditional media efforts and collaborate with the digital media team on programmatic media efforts to drive results for our clients. You will work closely with the other media partners and staff to craft a unified approach to media and position The Johnson Group as the leader in paid media for industries such as talent acquisition advertising, QSR, CPG, and healthcare. At the Johnson Group, you will work directly with our in-house design/dev/production teams and are encouraged to explore new and experimental ads, targeting, and networks. We are looking for a self-motivated, data-driven individual who thrives in a competitive environment to help grow our book of high-profile clients. This position is open to remote working.

CORE RESPONSIBILITIES

Agency Leadership

  • Act as primary planning/buying contact for outside agency partners
  • Make recommendations and propose solutions to meet goals and affect future planning
  • Maintain in-depth knowledge of all clients for which traditional media is recommended
  • Oversee and negotiate all long-term media vendor contracts (e.g., Nielsen, Telmar, SRDS, etc.)
  • Keep abreast of the media landscape and communicate shifts/changes/opportunities to the appropriate agency team members
  • Assist with and sometimes lead new business efforts
  • Collaborate with all Media Department leads to formulate cohesive full-funnel media teams for all accounts and ensure that the right agency resources are in place to develop client campaigns across all media channels
  • Serve as a point of escalation for client and vendor issues

Media Department Leadership

  • Foster team members’ growth by advocating for them within the agency and providing them new opportunities to expand their skill sets
  • Guide media evaluations to ensure appropriate values are applied to all elements
  • Manage the deadlines, workflow, and quality control of the traditional media department
  • Provide quality control for all deliverables flowing out of the traditional media team (e.g., flowcharts, billing memos, plans, decks)
  • Recommend or approve daypart mixes for all traditional accounts based on budgets, goals, and demos (all accounts)
  • Develop or approve CPMs for TV, Radio, and Cable for all accounts (Traditional Media)
  • Develop CPMs for accounts where they also plan traditional media
  • Approve CPMs for accounts where they are not the lead planner for traditional media
  • Ensure post buy analysis is completed for all broadcast accounts
  • Input or approve SBMS goals for buyers
  • Provide regular feedback and annual reviews to all team members

Account Leadership

  • Present media plans both internally and externally to clients using an effective storytelling approach
  • Craft and/or approve agency POVs and recommendations for vendor proposals
  • Attend client status meetings and communicate relevant information to the buying/planning teams
  • Manage or oversee the management of the flowcharts for those clients where traditional is the primary medium
  • Manage client billing for all accounts where traditional media keeps the flowchart

REQUIRED QUALIFICATIONS

  • 7-10+ years of traditional media planning and buying experience
  • 3+ years of management experience (Supervisor, Associate Director, or higher)
  • Various industry vertical experience preferred – QSR buying experience is a must
  • Track record of new business development wins
  • Experience managing a fully remote team is a plus
  • Excellent communication and negotiation skills, both written and oral
  • Preferred: experience bridging digital and traditional media teams into a single media department
  • Experience with the following platforms/resources: Strata, SQAD, Telmar, Nielsen, Google Office Suite