Senior Media Manager

Must be eligible to work in the USA and located in one of the following states: TN, GA, AL, FL, NC, SC, NV, NH, TX, MN, VA, IL

Johnson Group is seeking a Senior Media Manager to lead the strategy, execution, and performance of full-funnel media campaigns across primarily digital channels, with exposure to broader media opportunities as needed.

In this role, you will own media planning and performance for a portfolio of high-profile clients—developing strategies across paid search, social, programmatic, and emerging channels. You will balance hands-on campaign management with strategic leadership, working closely with internal teams and clients to drive measurable business outcomes.

This is a highly visible role that requires a data-driven, strategic thinker who thrives in a fast-paced, performance-oriented environment and is excited to help grow both client success and agency capability.

Responsibilities

Strategy & Planning

• Partner with Channel Leads and media strategists to build strategies aligned with client goals and target audiences
• Build and optimize full-funnel media plans, balancing brand awareness and performance objectives
• Determine channel mix, budget allocation, and forecasting to maximize ROI across platforms
• Partner with strategy, analytics, and creative teams to ensure cohesive campaign execution

Campaign Execution & Optimization

• Oversee and assist with execution and performance across:
  • Paid Search (Google, Microsoft)
  • Paid Social (Meta, LinkedIn, TikTok, etc.)
  • Programmatic & Display
  • CTV/OTT platforms
• Become an expert on automation platforms: create account templates, execute mass changes, and troubleshoot/QA updates
• Continuously optimize campaigns using data-driven insights to improve CPA, ROAS, and overall performance
• Lead testing strategies including A/B testing, incrementality testing, and conversion optimization
• Ensure proper tracking, tagging, and attribution frameworks are in place
• Manage client billing communications and lead reconciliation of monthly billing across platforms

Vendor Management

• Build and maintain relationships with media vendors, platforms, and partners
• Evaluate and test new and emerging channels
• Collaborate with partners to identify efficiency and scaling opportunities

Analytics & Performance

• Define and track KPIs aligned with client business goals
• Analyze performance and deliver actionable insights and recommendations
• Support advanced measurement approaches and attribution strategies
• Present monthly and ad hoc performance reports to clients

Team Leadership & Collaboration

• Provide mentorship and support to junior team members
• Delegate effectively and ensure high-quality output
• Collaborate with Account Executives and Directors
• Contribute to internal process improvements and best practices

Client Leadership

• Serve as a key point of contact for clients
• Lead client meetings and presentations
• Build strong, trusted client relationships

Requirements

• 5–8+ years of agency experience in paid media and campaign management
• Experience managing high-budget campaigns ($100K+/month per client; $1M+/month portfolio preferred)
• Strong expertise in:
  • Google Ads and Microsoft Ads
  • Paid Social (Meta, LinkedIn, etc.)
  • Programmatic/DSP platforms
• Demonstrated success improving CPA, ROAS, and campaign performance
• Advanced knowledge of tracking, attribution, and analytics tools
• Experience with conversion rate optimization and funnel analysis
• Strong analytical mindset
• Proficiency in Google Workspace and Microsoft Office
• Certifications (Google Ads, Microsoft Ads, Meta) preferred
• Bachelor’s degree or equivalent experience

Preferred / Bonus Experience

• Traditional media planning (TV, radio, OOH, print)
• CTV, streaming audio (Spotify, Pandora), retail media networks
• Industry experience (CPG, retail, healthcare, education, transportation)
• Media mix modeling (MMM) or advanced attribution methods
• Google Campaign Manager (GCM), Google Tag Manager, and pixel implementation
• Excel/macros or data analysis experience
• Experience with DSPs and emerging ad platforms
• Lead generation or performance-driven campaigns at scale

What’s In It for You

• Hybrid (Chattanooga, TN) or remote flexibility
• Competitive salary
• Collaborative team environment
• Wellness stipend
• Summer Fridays
• 100% employer-paid health, dental, and vision insurance (employee + family)
• 401k with company match
• PTO, sick days, and paid holidays
• Paid maternity and paternity leave
• Professional development opportunities
• Company-wide events (lake day, retreats, and more)