Fast food restaurants
How one brand kept customers
engaged during a pandemic.
Johnny Rockets
Challenge
Find a meaningful way for consumers to stay engaged with Johnny Rockets while restaurants were temporarily closed during the COVID-19 pandemic.
Strategy
Create a virtual celebration of National Hamburger Day built around Johnny Rockets “Rock On” brand mantra.
While other brands toss out coupons, Johnny Rockets threw an epic party online in search of the world’s best burger.
Creative
First we brought the “Rock On” brand mantra to life.
Johnson Group created, produced and programmed all digital, video and web assets.
RESULTS
In less than two weeks, fueled primarily by organic social with a very modest sponsored spend, the campaign generated:
05,847
TOTAL WEBSITE SESSIONS
04,065
TOTAL CONTEST PAGE VIEWS
01,056
Contest Entries
0634
NEW EMAIL MEMBERS
0204
SOCIAL MEDIA SHARES