How one brand kept customers
engaged during a pandemic.
Find a meaningful way for consumers to stay engaged with Johnny Rockets while restaurants were temporarily closed during the COVID-19 pandemic.
Create a virtual celebration of National Hamburger Day built around Johnny Rockets “Rock On” brand mantra.
While other brands toss out coupons, Johnny Rockets threw an epic party online in search of the world’s best burger.
First we brought the “Rock On” brand mantra to life.
Johnson Group created, produced and programmed all digital, video and web assets.
In less than two weeks, fueled primarily by organic social with a very modest sponsored spend, the campaign generated: