Throwing a burger bash
during a pandemic
Closed for business, but open for fun.
Like most restaurants, Johnny Rockets temporarily closed during the COVID-19 pandemic. Our challenge was to find a meaningful way for consumers to stay engaged while staying at home.
In search of the world’s best burger.
While other brands were tossing out coupons, we helped Johnny Rockets throw an epic party online in search of The World’s Best Burger by creating a virtual celebration of National Hamburger Day built around the Johnny Rockets “Rock On” brand mantra.
Through a series of burger-rockin’ creative assets, placed through our Full-Funnel CRO Media Process, we invited consumers to send in a video entry of their version of The World’s Best Burger.