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Welcome to full-funnel media ROAS

Our view is that all media is performance marketing. Brand, upper funnel, mid-funnel, lower funnel. They all cost money. At Johnson Group, we have the resources and tools to ensure they all prove a ROAS.

Full-funnel ROAS starts with Best-in-Class Media tools.

Terri™

TERRI™ is a proprietary Johnson Group SaaS product that Auto Generates thousands of Customized Landing Pages that enable Unique Granular Tracking of:

  • Ad campaigns
  • Ad platforms
  • Lead forms (or address checks)
  • Phone calls
  • Sales/Subscriptions

ISAC™

ISAC™ is a proprietary Johnson Group Multi-Touch Attribution Model that features detailed tracking of every KPI by platform.

Custom Tracking Dashboard

Johnson Group creates Custom Tracking Dashboards that feature:

  • Detailed tracking of every asset across every KPI across every platform
  • Twice daily updates

Media Strategy Through Data: Organizing, Targeting, Optimizing

Below is an example of how Johnson Group develops a Data Warehouse Roadmap to capture, clean and segment our clients’ first party data so it can be used to develop and track data-driven strategies.

360° Media Strategy & Optimization

Johnson Group campaigns are planned, placed and tracked to be continuously optimized for the most profitable ROAS.

Brand and Upper Funnel Attribution

Through our Regression Modeling formula, each key KPI is isolated and tracked prior to and during each upper funnel campaign so attribution and ROAS can be proven.

Hyper-targeted Media Plans by Location

We place thousands of hyper-targeted campaigns, against verified purchasers, in the primary trade areas of key retailers and client locations, for the most precise budget allocation.

The Results

In addition to 24/7 access to a custom dashboard that tracks every campaign, every platform and every market, our clients receive a tracking report that ensures we are on track every morning.