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Welcome to full-funnel media ROAS

Our view is that all media is performance marketing. Brand, upper funnel, mid-funnel, lower funnel. They all cost money. At Johnson Group, we have the resources and tools to ensure they all prove a ROAS.

Full-funnel ROAS starts with Best-in-Class Media tools.

Terri™

TERRI™ is a proprietary Johnson Group SaaS product that Auto Generates thousands of Customized Landing Pages that enable Unique Granular Tracking of:

  • Ad campaigns
  • Ad platforms
  • Lead forms (or address checks)
  • Phone calls
  • Sales/Subscriptions

ISAC™

ISAC™ is a proprietary Johnson Group Multi-Touch Attribution Model that features detailed tracking of every KPI by platform.

Custom Tracking Dashboard

Johnson Group creates Custom Tracking Dashboards that feature:

  • Detailed tracking of every asset across every KPI across every platform
  • Twice daily updates

Media Strategy Through Data: Organizing, Targeting, Optimizing

Below is an example of how Johnson Group develops a Data Warehouse Roadmap to capture, clean and segment our clients’ first party data so it can be used to develop and track data-driven strategies.

360° Media Strategy & Optimization

Johnson Group campaigns are planned, placed and tracked to be continuously optimized for the most profitable ROAS.

Brand and Upper Funnel Attribution

Hyper-targeted Media Plans by Location

The Results

In addition to 24/7 access to a custom dashboard that tracks every campaign, every platform and every market, our clients receive a tracking report that ensures we are on track every morning.