launching the Southeast’s premier adventure sports games
River Rocks is a month-long adventure sports festival that attracts world-class athletes and
enthusiasts from around the globe. From open water swimming and kayaking to bouldering and mountain
biking competitions, there is truly something for everyone to enjoy.
We worked closely with the festival’s leadership to develop a bold brand identity and
promotion campaign that highlighted individual events.
Let the games begin
Gritty adventure ads and posters hailed the festival’s arrival each year.
Click to view gallery.
Live billboards
Since nature is the stadium for adventure sports, it’s easy for people to
miss what’s going on. So, we brought the events to the city with visually arresting performance
billboards and live rock climbers, wrapped event cars with bikers or kayakers on the roof, and a
stunning branded balloon.
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