launching the Southeast’s premier
adventure sports games

River Rocks is a month-long adventure sports festival that attracts world-class athletes and enthusiasts from around the globe. From open water swimming and kayaking to bouldering and mountain biking competitions, there is truly something for everyone to enjoy.

We worked closely with the festival’s leadership to develop a bold brand identity and promotion campaign that highlighted individual events.

Let the games begin

Gritty adventure ads and posters hailed the festival’s arrival each year.

Click to view gallery.

Live
billboards

Since nature is the stadium for adventure sports, it’s easy for people to miss what’s going on. So, we brought the events to the city with visually arresting performance billboards and live rock climbers, wrapped event cars with bikers or kayakers on the roof, and a stunning branded balloon.