A fast-casual Mexican restaurant with locations in 18 states, Salsarita’s is a regional brand competing against the large national QSR and fast-casual brands that have much greater store penetration and much larger ad budgets.
Our challenge was to position Salsarita’s and grow both in-store and catering sales.
“Wildly addictive Mexican flavor”
We focused on popular, specialty salsas to drive store traffic through social media and in-store POP.
Focusing on taste and ease, we doubled YOY catering sales.
“Fiesta without the fuss”
We created a series of social campaigns that paired Salsarita’s brand and promotional messages with irresistible food photography.