Launching flavor and fun in granola bars
While IRI reported a 5.2% decline in the snack and granola bar category, here’s how one brand increased sales by almost 5%.
Moms want their families to eat granola bars because they’re a “better choice” than other snacks. But, let’s face it, not many people are going to get excited about eating a basic granola bar—especially kids.
Sunbelt Bakery® changed the granola bar paradigm by launching over 15 different products, including flavors the category had never seen. Their attitude was “why should cookies and candy have all the fun?”
Hundreds of flavor-focused CTV campaigns were launched
CTV triggered taste buds of the most profitable market segments
Proprietary digital media tools
To optimize asset targeting and performance, the content was placed against the most profitable segments with hundreds of micro-campaigns.