Launching flavor and fun in granola bars

While IRI reported a 5.2% decline in the snack and granola bar category, here’s how one brand increased sales by almost 5%.

Moms want their families to eat granola bars because they’re a “better choice” than other snacks. But, let’s face it, not many people are going to get excited about eating a basic granola bar—especially kids.

Sunbelt Bakery® changed the granola bar paradigm by launching over 15 different products, including flavors the category had never seen. Their attitude was “why should cookies and candy have all the fun?”

To get the word out, hundreds of pieces of eye-popping digital media content were created.

Hundreds of flavor-focused CTV campaigns were launched

CTV triggered taste buds of the most profitable market segments

Proprietary digital media tools

To optimize asset targeting and performance, the content was placed against the most profitable segments with hundreds of micro-campaigns.

Custom Analytics Dashboard

Complete, granular results at your fingertips.

Terri™ SaaS Platform

Auto generates thousands of Google AMP landing pages for industry-leading speed and optimization down to the asset level.

Petri Dish™ Full-Funnel CRO

Ensures you continuously have the highest performing creative assets.