flavor and fun in granola bars
GRANOLA BARS ARE BORING!
Sunbelt Bakery Granola Bars not only compete against a bevy of national brands, but also in a category known for being—well, boring. The challenge we and Sunbelt Bakery shared was repositioning the brand and growing share in an increasingly stagnant granola bar category.
Getting the party started
We helped Sunbelt Bakery change the granola bar paradigm by launching flavors the category had never seen with hundreds of pieces of eye-popping content placed through our Full-Funnel, CRO Media Process.
“Over in the granola bars segment, one of the only bright spots was McKee Foods, which grew its Sunbelt Bakery bars by 4.9 percent…”
— Snack Foods & Wholesale Bakery Magazine