Exciting, unique flavors and colorful,
all-digital ads. That’s how Sunbelt Bakery brought fun to granola.
Challenge
Sunbelt Bakery Granola Bars not only compete against well-known national brands, private label brands and a bevy of new brands, but also in a category known for being—well boring.
The challenge we and Sunbelt Bakery shared was to reposition the brand and grow share.
Creative Strategy
Why should cookies and candy have all the fun? We got the granola party started with a campaign full of poppy scroll stoppers.
DIGITAL STRATEGY
Precision Digital Media Tools Delivered Precision Media Targeting.
It starts with best-in-class DTC. And that requires best-in-class tools.
Terri™ SaaS Platform
Auto gens thousands of Google AMP landing pages for industry-leading speed and optimization down to the asset level.
ISAC™
Multi-touch attribution model optimizes each media platform to final conversion.
Petri Dish™ Full-Funnel CRO
Ensures you continuously have the highest performing creative assets.
Custom Analytics Dashboard
Complete, granular results at your fingertips.
RESULTS
Coming Soon…