Sunbelt Case Study

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Exciting, unique flavors and colorful,
all-digital ads. That’s how Sunbelt Bakery brought fun to granola.


Sunbelt Bakery Granola Bars not only compete against well-known national brands, private label brands and a bevy of new brands, but also in a category known for being—well boring.

The challenge we and Sunbelt Bakery shared was to reposition the brand and grow share.

Creative Strategy

Why should cookies and candy have all the fun? We got the granola party started with a campaign full of poppy scroll stoppers.