Creative examples
Unique creative and unique digital tools, communicate unique driver experience.
Challenge
The transportation industry is facing an unprecedented driver shortage with 9 job postings per each available driver and a driver turnover rate of over 100%. To win the battle for drivers and keep them, the driver experience has to change.
Enter Variant.
Our challenge is to help prove that Variant is that totally new driver experience.
Strategy
We worked closely with Variant’s leadership and set out to communicate their bold and impressive vision of Reimagining Trucking.
Then, we developed a multimedia campaign with unique concepts delivered via proprietary digital tools such as:
- ISAC™ Multitouch Attribution Model that optimizes from asset placement to hired driver.
- Terri™ SaaS Platform that auto-generates thousands of landing pages achieving the highest quality scores and most granular placement and optimization.
- Google AMP technology providing the industry’s best speed to lead.
Digital Page-Takeover Launch Ad
SOCIAL MEDIA LAUNCH ADS
SOCIAL MEDIA BRAND CAMPAIGN
SOCIAL MEDIA DRIVER RECRUITMENT CAMPAIGN
LANDING PAGE
RESULTS
Inquiries and hires continue to increase.
