Don't stop thinking about tomorrow

Tomorrow in banking is here. To attract Millennial and Gen Z customers to Trustmark Bank without alienating Boomers at the core of their base, we tapped into the power of Fleetwood Mac’s generation-spanning hit, “Don’t Stop (Thinking About Tomorrow).” Combined with a powerful visual theme that could only be associated with one brand, the resulting campaign separated Trustmark from its competitors—and hooked every generation into singing along.