Don't stop thinking about tomorrow

Tomorrow in banking is here. To attract Millennial and Gen Z customers to Trustmark Bank without alienating Boomers at the core of their base, we tapped into the power of Fleetwood Mac’s generation-spanning hit, “Don’t Stop (Thinking About Tomorrow).” Combined with a powerful visual theme that could only be associated with one brand, the resulting campaign separated Trustmark from its competitors—and hooked every generation into singing along.

The bank that “fits you
to a T”


Brand :30 sec
Mortgage :30 sec
Advantage :30 sec