Unique creative and unique digital tools, communicate unique driver experience.
Best-in-Class digital results start with Best-in-Class digital tools.
Terri™ SaaS Platform
Auto gens thousands of Google AMP landing pages for industry-leading speed and optimization down to the asset level.
ISAC™
Multi-touch attribution model optimizes each media platform to final conversion.
Petri Dish™ Full-Funnel CRO
Ensures you continuously have the highest performing creative assets.
Custom Analytics Dashboard
Complete, granular results at your fingertips.
Challenge
The transportation industry is facing an unprecedented driver shortage with 9 job postings per each available driver and a driver turnover rate of over 100%. To win the battle for drivers and keep them, the driver experience has to change.
Enter Variant.
Our challenge is to help prove that Variant is that totally new driver experience.
STRATEGY
We worked closely with Variant’s leadership and set out to communicate their bold and impressive vision of Reimagining Trucking through digital page takovers and a social media campaign targeted to top-tier drivers.
Digital Page-Takeover Launch Ad
SOCIAL MEDIA LAUNCH ADS
SOCIAL MEDIA BRAND CAMPAIGN
Social Media Driver Recruitment Campaign
LANDING PAGE
RESULTS
Both leads and aquisitions exceeded goals to the extent that Variant is now transitioning to the lead fleet in the U.S. Xpress portfolio.