We’ve branded and launched more wireless carriers than any agency in America.
Now we’re helping them to succeed in Direct-to-Consumer Marketing
Best-In-Class DTC Requires Best-in-Class Tools
Terri™ SaaS Platform
Auto gens thousands of Google AMP landing pages for industry-leading speed and optimization down to the asset level.
ISAC™
Multi-touch attribution model optimizes each media platform to final conversion.
Petri Dish™ Full-Funnel CRO
Ensures you continuously have the highest performing creative assets.
Custom Analytics Dashboard
Complete, granular results at your fingertips.
C Spire Case Study
DTC Challenge
C Spire was not facing a creative challenge. Their challenge was shifting to a digital first strategy while combatting the resources of the giants in the industry—Verizon, AT&T and T Mobile.
DTC Conversion Rate Optimization Strategy
The first step, prior to planning and placing media, was working with C Spire to Implement website Conversion Rate Optimization across the main lines of business to ensure website visitors had a frictionless path to purchase.
C Spire had an 11 page checkout process as outlined below.
We worked closely with C Spire to optimize the process to 5 steps.
And helped C Spire optimize the layout and language to reduce friction and increase conversions.
We then helped C Spire optimize each line of business.
Business Internet Landing Page
Business Wireless Landing Page
VoIP Landing Page
Cloud Solutions Landing Page
DTC Acquisition Strategy
We worked with C Spire to create a Brand Development Index that identified the highest value C Spire consumer segments by market and allocated the media to get the best ROI.
Results
Website conversions dramatically increased.
Cost per acquisition dramatically decreased.
Web sales dramatically increased.